Why Jim Is Unique
Most of what Jim is going to teach you is unique because these are marketing elements that Jim has learned and perfected on his own through trial and testing—little yet important and highly effective tactics applied to his own companies. Jim is continually learning and testing new marketing ideas, making him an ongoing resource for improving your business marketing.
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Personally
Jim is a husband, father, and grandfather, a serial entrepreneur with a rich history of success in the document shredding and record storage industry. He has built businesses with consistent growth through innovative and steady marketing processes, establishing them as leaders in their markets.
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Education
Jim is a graduate of the State University of New York with a degree in business economics and accounting. His education has provided him with a solid foundation that has served him well in his career.
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Experience
After college, Jim started as the controller of a large commercial moving and storage company in the New York City market. Rapidly advancing to Chief Operating Officer, he assumed marketing responsibilities for the company. Under his leadership, the document storage division became one of the largest locally owned RIM service providers, eventually acquired by Iron Mountain in 2015.
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In 2006, Jim recognized the significant opportunity in document shredding with their existing client base and the potential to become a significant player in the market. Jim became an expert in marketing document shredding services, contributing to his company's successful growth as one of the largest regional shredding service providers.
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In 2016, Jim started a Connecticut-based shredding company with his son, growing it from scratch to one of the leading shredding providers in the entire state.
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In 2017, Jim played a role in the acquisition of a Boston-based shredding company. After implementing his marketing strategies, the company, which had been stalled at $500,000 annually for many years, is now generating over $100,000 per month.
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In 2022, Jim was elected to the Board of Directors for i-SIGMA. As a board member, he contributes to influencing the association's direction, advocating for its members, and strengthening and defining federal and state privacy laws.
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Marketing Made Simple for Shredding Company Owners
Jim collaborates with owners and executives to simplify successful marketing strategies. He teaches how to transform your website into a lead-generating machine and make email marketing, direct mail, and LinkedIn effective tools.
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Where Did Jim Learn His Marketing Skills
Jim has learned from leading marketing experts, but more importantly, he took that information and, through his innovative skills, perfected processes specific to service businesses like document shredding and record storage companies. He has used his companies to test and refine many small details that significantly impact the successful marketing of any service company.
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Marketing is an Ongoing Process
Many shredding companies either don't market their services at all or do so sporadically with no real plan. Some rely on having a website and think that's sufficient.
It's the little things done consistently over time that help your client base grow. A solid marketing plan, understood and controlled, is essential for effectiveness. Marketing should be taken as seriously as the work for your clients—an ongoing process of consistently doing small things along with trying new strategies.
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Jim will help you enhance your marketing for sustained business growth year after year.